Mit Unterstutzung der Techniker Krankenkasse geht die Fachhochschule Kiel der Frage nach, was die hochattraktive Zielgruppe der Studenten und Hochschulabsolventen motiviert, sich mit dem Thema Krankenkasse auseinander zu setzen. Wie mussen Produkte aussehen, die ihrem individuellen Lebensstil heute gerecht werden und welche Kommunikationsmassnahmen sind notwendig, dieses Kundensegment zu erreichen?

This collection features five peer-reviewed reviews on dietary supplements in poultry nutrition. The first chapter reviews latest research on feed enzymes focussing on identifying the key challenges researchers face in terms of current trends in enzyme development, mechanism(s) of action and enzyme efficacy. The second chapter considers the role of probiotics in optimising gut function in poultry. It reviews the development of novel, cost-effective, feed-stable, direct-fed microbials with potential for widespread utilisation and improved production. The third chapter discusses the role of essential oils and botanicals in improving gut function in poultry, focussing on four major functions of phytobiotics that could potentially contribute to gut health: digestive conditioning, antimicrobial property, immunomodulation and gut microbiota modulation. The fourth chapter considers the development of alternative protein sources for poultry nutrition, including grain by-products, pulses and algae. It also reviews best practices for improving the nutritive value of these alternative protein sources. The final chapter reviews the effects of supplemental full- or de-fatted microalgal biomass in poultry diets on animal production and performance, meat and egg qualities, as well as nutrient metabolism and molecular responses.

This collection features three peer-reviewed literature reviews on pre- and probiotics in poultry production. The first chapter summarises the safety and efficacy of individual monocultures for prophylactic and/or therapeutic efficacy against Salmonella infections in poultry under both laboratory and field conditions. The chapter also considers the development of novel, cost-effective, feed-stable, direct-fed microbials with potential for widespread utilisation and improved production, delivery and clinical efficacy for animal use. The second chapter discusses the establishment of prebiotics as a series of feed compounds that serve as specific substrates for gastrointestinal tract (GIT) bacteria. The chapter reviews the impact of prebiotics on bird health, GIT function, and prevention of foodborne pathogen GIT colonization. Particular attention is drawn on the impact of prebiotics on the avian intestinal microbiome, cecal microbiome and the avian upper GIT. The final chapter considers current concerns surrounding the application of probiotics in poultry production, primarily due to mixed experiences of their effectiveness and lack of knowledge regarding the scientific basis for their modes of action. In contrast, prebiotics have been readily accepted by the sector. This chapter summarises recent research on the effects of both types of treatment, their possible modes of action, as well as the strengths and limitations of their use.

To meet growing demand, the FAO has estimated that world poultry production needs to grow by 2-3% per year to 2030. Much of the increase in output already achieved has been as a result of improvements in commercial breeds combined with rearing in more intensive production systems. However, more intensive systems have increased the risk of transmission of animal diseases and zoonoses. Consumer expectations of sensory and nutritional quality have also never been higher. At the same time consumers are more concerned about the environmental impact of poultry production as well as animal welfare. Drawing on an international range of expertise, this book reviews research on poultry health and welfare. Part 1 begins by reviewing the range of diseases and other health issues affecting poultry. It then goes on to discuss ways of preventing and managing disease such as breeding, and means of attenuating the immune system. The second part of the book discusses welfare issues such as management of breeding flocks, housing, transport and humane slaughter techniques. Achieving sustainable production of poultry meat Volume 3: Health and welfare will be a standard reference for poultry and food scientists in universities, government and other research centres and companies involved in poultry production. It is accompanied by two further volumes which review safety, quality and sustainability as well as poultry breeding and nutrition.